The right expertise. For your situation.

Melina Näätänen is Rokmind’s founder and CEO, and an adviser on strategic leadership. She works with owners, boards, CEOs and executive teams on questions that shape an organisation’s direction, capacity for renewal and future success. Her work centres on the connection between owners’ objectives, strategic choices and leadership practices.

Ownership strategy, boards and senior leadership

Melina helps make owners’ ambitions sufficiently clear to guide the board’s strategic work and senior management’s decisions. She advises on objectives, the conditions for growth and long-term value creation, and helps identify what needs strengthening in leadership to make the chosen direction achievable.

Key questions include collaboration between the board and CEO, owners’ and management’s expectations, the executive team’s shared purpose, and clarity in responsibilities and decision-making. Melina helps build a shared understanding so that each party has a clear role and the conditions needed to fulfil its responsibilities.

Strategy implementation and leadership impact

Melina examines strategy through what its implementation requires of individual leaders, the executive team and the organisation as a whole. The work may focus on leadership priorities, collective thinking, decision quality, organisational culture and the ability to put important choices into practice. The aim is for strategy to shape how time and resources are used, how people work together and what the organisation achieves.

Assessments, data and shared interpretation help identify where to focus. The work draws on methods including Rokmind’s Leadership Team Success Index™ and Board Mindset Index™. Findings are translated into a development direction suited to the client’s situation, concrete actions and a way to track change.

Business understanding and human behaviour

Melina’s work combines more than 20 years of experience in developing leaders and organisations, an entrepreneur’s understanding of business and an interest in how people think, make decisions and work together. She is also the author of Menestyksen Portaat. Her approach is direct, conversational and purposeful: the essential questions are brought into the open and explored through to shared choices and practical action.

Melina is deepening her expertise through the University of Liverpool’s MSc Organisational and Business Psychology programme. Her studies bring further research perspectives to her work on leadership, organisations and behavioural change.

A particular interest is leadership in the age of AI: how technology changes strategic choices, leaders’ work and an organisation’s capacity to think. Melina approaches this first and foremost as a leadership question: what is worth changing, what judgement is needed and how can people participate in the change?

Strategy sets the direction — leadership makes it happen.

Jarkko Niemi is a co-founder of Rokmind and a builder of commercial growth, with more than 20 years of experience in B2B sales, entrepreneurship and sales leadership.

Jarkko’s strength lies in understanding a client’s business, recognising the real need and developing solutions that support both people’s development and the organisation’s objectives. His extensive experience in sales leadership is reflected in a practical, solution-focused and results-oriented approach.

At Rokmind, Jarkko ensures that client relationships are built on trust, a clear objective and solutions designed to make a meaningful difference.

Jukka Partinen is an experienced business coach who works with leaders, owners and sales teams. He brings extensive experience in developing business growth, leadership and commercial performance.

Jukka combines a challenging yet relaxed coaching style with strong business understanding and practical advisory support. He has worked as both an entrepreneur and in demanding leadership roles for more than 20 years, bringing a close understanding of everyday leadership, decision-making and the practices that support results.

As the third generation of a family of merchants, Jukka brings a distinctive perspective on family businesses, ownership and entrepreneurship. He helps clients sharpen their focus, strengthen sales and leadership practices, and develop ways of working that support success.

Jukka has also coached elite athletes during their careers, including bronze medallists in sailing at the London Olympics. This experience brings a strong perspective on purposeful work, performance and mental capacity to his coaching.

Petri is an experienced professional in sales leadership, sales coaching and business development. His work is guided by a simple idea: the greatest secret of success is mastering the fundamentals in practice. His strength lies in connecting strategic thinking with practical work in a way that supports both better collaboration and growing sales. A long career in coaching has taught Petri that a well-prepared plan is not yet work done. He therefore focuses on helping organisations put their plans into everyday practice, build clear operating models and turn goals into concrete results. Petri's leadership philosophy rests on trust, a coaching approach and open dialogue. He believes the best results emerge when people understand the shared direction, feel heard and can use their strengths. His experience in leading sales and developing sales teams helps build working cultures in which success is repeatable and continuous development is part of everyday work. Alongside his business experience, Petri brings a strong background in sports coaching. Sport has taught him the importance of purposeful practice, systematic development and sustained effort: principles that also matter in sales and leadership. Success grows from daily work, sound practices and the ability to develop together. At Rokmind, Petri helps clients develop sales, leadership and working culture so that strategies become actions, people commit to shared goals and results improve sustainably.

Senior Executive Advisor – Strategy, leadership & AI

Mertsi Lanki helps CEOs, executive teams and boards build competitive advantage, strengthen leadership and increase owner value through strategy execution, business development and AI.

His particular strength is turning strategic thinking, leadership practices and technological change into concrete action. This supports better decisions, stronger performance and faster progress towards strategic goals.

Mertsi has more than 30 years of experience in leadership, entrepreneurship and international business. Before moving into coaching and consultancy, he worked in the security technology sector, most recently as the head of a consulting unit. He brings in-depth expertise in strategic AI leadership, cybersecurity and the management of technological risks and opportunities.

Timmy helps clients clarify what success requires in practice: where to focus, how to lead sales and day-to-day work, and which ways of working strengthen collaboration, ownership and execution. In his approach, strategy becomes understandable goals, a shared direction and actions repeated in everyday work. His strength is bringing commercial thinking, a coaching approach to leadership and people's commitment together.

Nearly 20 years of experience in banking and finance gives Timmy a strong understanding of demanding leadership situations, business growth and implementing change. He has worked at Danske Bank as a branch manager and investment director, with responsibility for business development, sales leadership and people development. This experience helps him identify practical barriers to change and support leaders in combining business performance with people-centred leadership.

Timmy also has extensive experience in developing strategic partnerships and sales channels. He helps organisations build customer acquisition, customer satisfaction and growth through recommendations in a systematic, sustained way, rather than treating them as isolated sales activities.

At Rokmind, Timmy focuses on sales leadership, coaching leadership, strategy execution, change leadership and organisational culture. The aim is for clients to gain new perspectives and clear ways of working that are reflected in everyday leadership, collaboration and results.

Jari's coaching combines systems thinking in leadership, analytical clarity and a strong understanding of people. He considers strategy, structures, organisational culture, interaction and individual experience together. This helps clients see how decisions and ways of working influence one another, and where to act first to make change worthwhile. His strength is making complex issues understandable and helping an organisation find a shared direction through change.

Jari works as a thinking partner to leaders and working communities, particularly when they need to clarify their shared thinking, roles and responsibilities, strengthen collaboration or deliver demanding change. As a coach, he is calm, attentive and constructively challenging. He creates room for honest discussion while keeping the work moving towards decisions, practical solutions and changes in day-to-day work.

Jari's background brings together an engineer's analytical thinking, the business perspective of an MBA, an understanding of human motivation and interaction gained through psychotherapy studies, and extensive experience in HR leadership, organisational development and coaching working communities. This multidisciplinary background enables him to build bridges between professional groups, working cultures and perspectives.

At Rokmind, Jari focuses on strategy, management systems, executive team and working community development, change leadership and personal leadership. The aim is for clients to gain fresh perspectives alongside a clearer way to make decisions, strengthen collaboration and put change into practice.

Jari's expertise also includes coaching and mentoring, psychological safety, Lean philosophy and thinking, and manager development. He has spoken about psychological safety in both Finnish and English.

Boards and their strategic impact

Jari's expertise also includes board work and its strategic impact: examining how a board operates as part of the company's strategic leadership.

Company, leadership and personal values

Jari supports in-depth discussions about values and helps clients define them. The work considers company values, the values that guide leadership and personal values, as well as the relationships between them.

Self-awareness as a factor in success

Self-awareness is one of Jari's particular areas of interest. His writing explores the relationship between emotions, thinking and behaviour, and how we understand our own actions.

Read Jari's blog posts Can we think about emotions? and We behave our emotions (both in Finnish).

Read Jari's article When is the right time to grow?

During her career, Minna has been responsible for launching new businesses, product development, marketing, sales and customer experience, and has led demanding growth and change initiatives. This gives her a practical understanding of what renewal requires of a business, its leadership and its people.

As a coach, Minna is clear, attentive and goal-oriented. Her strength lies in identifying what matters, challenging thinking constructively and helping people turn insights into practical action. She helps leaders, entrepreneurs and specialists clarify their direction, use their potential and establish sustainable ways of working through change.

Following her own career change, Minna gained a Master's degree in education, qualified as an adult educator and completed ICF Level 2 coach training. She has coached more than 400 people towards new goals, professional growth and successful transitions.

At Rokmind, Minna focuses on leadership, business development, change and mental performance.

Hippu Pintilä is a psychologist, psychotherapist, certified sport and exercise psychologist, and an experienced developer of leadership, working communities and performance. She has more than 25 years of experience in HR roles, executive team work, and the development of people and organisations, both small and large.

Hippu helps leaders, specialists and working communities collaborate more effectively, cope with pressure and achieve their goals. Her approach is direct and purposeful, with respect for the individual at its core. As a coach, she is engaging and a skilled listener who is willing to ask difficult questions.

Hippu combines business and psychological perspectives. Her expertise spans executive team and team development, individual leadership coaching and advisory work, professional supervision, wellbeing at work, and demanding HR development situations.

As a sport psychologist and mental performance coach, Hippu has helped athletes and teams work through pressure and disappointment and realise their potential. This understanding of how the mind works, recovery and sustainable performance also informs her work with leaders and organisations.